Presman & Colard successfully advised on the strategic partnership between SaladStop! Group and MHAOI, supporting the entry of Asia’s largest healthy food brand into the United Arab Emirates market. Headquartered in Singapore, SaladStop! is globally recognised for its fresh, balanced fast-casual concept and scalable operating model. With rising demand for healthier dining across the UAE, the brand presented a strong opportunity to introduce a purpose-led concept aligned with evolving consumer preferences. SaladStop! sought a regional partner with operational strength, while MHAOI aimed to expand its portfolio with a globally credible wellness-focused brand. Presman & Colard was appointed to originate, structure, and execute the deal.
We led the process end to end, including partner identification, commercial alignment, and market entry strategy, ensuring strategic fit and long-term growth potential. The signing of SaladStop! into the MHAOI portfolio establishes a solid platform for expansion within the UAE’s competitive F&B sector, combining SaladStop!’s proven healthy dining model with MHAOI’s regional expertise. Presman & Colard is proud to have facilitated this partnership, reinforcing our commitment to building future-ready franchise partnerships across the Middle East and helping global brands scale successfully while supporting sustainable hospitality growth.
