SMACKS Hamburgers franchise

SMACKS Hamburgers logo

About: SMACKS Hamburgers

Bring smash burgers and hot chicken together with SMACKS

SMACKS Hamburgers is a London-born smash burger and hot chicken brand serving freshly ground Prime Angus beef and freshly prepared chicken daily, priced to please under the line “It’s an Angus thing!”

SMACKS Hamburgers is a UK burger brand offering a SMACKS Hamburgers franchise opportunity across the UK and internationally, with a minimum investment from £150,000 and a franchise fee of £20,000 + VAT.

Serving burgers since 2021, SMACKS trades across London and the South East, including Croydon, Orpington, Thornton Heath, Gants Hill, Tooting, Walworth, Victoria and Morden, with stores in Preston, Brighton, Cardiff and Glasgow and an international site in Motor City, Dubai.

Why Choose a SMACKS Burger Franchise?

SMACKS describes itself as one of the most viral burger brands since 2021, with numerous videos gaining more than 14 million organic views across social media. Its striking look, punchy tone and standout menu create an experience that keeps guests coming back.

The brand is working towards a target of 100 UK stores, with international openings including Dubai and the USA in its pipeline.

A Menu Built Around Prime Angus Beef

Every SMACKS burger is made with freshly ground Prime Angus beef, and chicken is freshly prepared daily. Carefully selected quality ingredients and special sauces deliver a memorable taste at prices designed to please. Customers can order through the SMACKS app for offers, as well as for collection and delivery.

Flexible Formats for Every Market

SMACKS works across high street shops, food courts and delivery focused outlets, including a delivery only kitchen in Croydon. This flexibility helps franchise partners find the right fit for their location, whether in a busy city centre, a suburban hub or an international high street. Many stores trade late into the night, adding valuable evening and weekend sales.

The Power of a Growing Network

As more franchisees join, SMACKS gains greater buying power for equipment, consumables, advertising and printed marketing, and partners can draw on support from other franchisees across the network. The brand also notes that lenders are often more willing to support franchise buyers because of the higher success rate of franchises compared with new start-up businesses.

Training and Ongoing Support

Franchisees receive comprehensive training during onboarding, from operations know-how to leadership skills, along with an operations manual and ongoing advice. Support continues across marketing, menu development and operational guidance tailored to each market, and partners benefit from the buying power of a growing network.

Who the SMACKS Hamburgers Franchise Suits

The SMACKS Hamburgers franchise suits driven operators who want to run a smash burger and hot chicken brand, including people with little business experience to start, because training covers the skills required. Experienced operators and ambitious entrepreneurs are welcome, along with a focus on consistent quality, pace of service and late trading hours.

Investing in a SMACKS Hamburgers Franchise

The minimum investment is from £150,000, with CAPEX starting from £150,000. The franchise fee is £20,000 + VAT. Ongoing fees are a 5% royalty and a 1% marketing fee.

The expected return on investment stated for this franchise is 2 years. Funding support is available.

SMACKS works across high street shops, food courts and delivery focused outlets, including a delivery only kitchen in Croydon, and many stores trade late into the night. The franchise is offered in the UK and internationally. Qualified partners receive onboarding training, an operations manual and ongoing marketing, menu and operational support.

The figures above are those published on this listing. Fee and investment details for a specific site are confirmed on application, including at a franchise meeting with a full breakdown of figures.

How to Open a SMACKS Hamburgers Franchise

Select Request Our Brochure for more information. Qualified candidates are then guided through the next steps with the SMACKS team, from a franchise meeting with a full breakdown of figures through site selection, build and training.

SMACKS Hamburgers Franchise FAQ

How much does a SMACKS Hamburgers franchise cost?

The minimum investment starts from £150,000, depending on the size and location of the premises, plus a franchise fee of £20,000 + VAT.

What are the SMACKS royalty and marketing fees?

SMACKS charges a 5% royalty and a 1% marketing fee.

Is funding support available?

Yes. Funding support is available for qualified SMACKS franchisees.

What does SMACKS sell?

SMACKS sells smash burgers made with freshly ground Prime Angus beef, plus hot chicken that is freshly prepared daily.

Where is SMACKS based?

SMACKS was born in London and trades across London and the South East, with stores in Preston, Brighton, Cardiff, Glasgow and Dubai.

Is the SMACKS franchise available outside the UK?

Yes. SMACKS already trades in Dubai and lists international openings, including the USA, in its pipeline.

What training and support does SMACKS provide?

Franchisees receive onboarding training, an operations manual and ongoing marketing, menu development and operational support.

How long has SMACKS been trading?

SMACKS has been serving burgers since 2021.

What store formats does SMACKS use?

SMACKS works across high street shops, food courts and delivery focused outlets, including a delivery only kitchen in Croydon.

What is the expected return on investment for a SMACKS Hamburgers franchise?

The expected return on investment stated for this franchise is 2 years.

Ready to Join SMACKS Hamburgers?

If you are ready to bring a bold, viral burger brand to your area, select Request Our Brochure to learn more about franchising with SMACKS Hamburgers.

Browse all franchise brands. Similar brands: Morley’s Chicken franchise, BaBaBoom franchise and Chico’s franchise. Read about our franchise development services, our franchise consultancy in London or get in touch.

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