Miel Bakery is an independent French-inspired bakery and workshop space in Fitzrovia, London, founded by pastry chef Shaheen Peerbhai and baking viennoiseries, pastries and breads fresh throughout the day.
Miel Bakery is a London artisan bakery brand offering a Miel Bakery franchise, with a minimum investment of £160,000 and a territory specific franchise fee.
Founded in March 2019 at 60/61 Warren Street in Fitzrovia, Miel is open every day, including bank holidays. Its founder Shaheen Peerbhai trained for many years in France at Le Cordon Bleu and Alain Ducasse, and is a cookbook author and baking teacher.
Miel has built a loyal customer base and a strong reputation for quality, attracting locals, office workers, NHS staff from nearby UCLH, other small businesses and travellers who have heard about the bakery. A chef founder, authentic technique and a warm community feel set it apart in a competitive London market.
For franchise partners, that means bringing a recognised artisan bakery name and a proven product range into their local community, backed by the standards already in place at Warren Street.
The pastries, viennoiseries and breads at Miel are made by a small, passionate team of chefs in the morning, and baking continues through the day so customers can enjoy them straight from the oven. The menu is guided by the seasons alongside permanent favourites such as premium viennoiseries, hand-crafted pastries and rustic sourdough loaves.
Flavour comes first at Miel. The bakery uses flour from Foricher mills, Valrhona chocolate and Isigny Sainte-Mère butter from France, with British eggs and dairy from Cacklebean and Northiam Dairy. Coffee is made on a La Marzocco machine with Assembly Coffee, and teas come from Good and Proper Tea, Lalani and Co. and Postcard Teas.
Beyond the counter, Miel runs baking workshops and private workshops, provides catering and events, sells gift cards and offers pre-orders for London-wide delivery. Those channels add further revenue and help the bakery stay close to its customers.
Franchising with Miel gives partners support from site selection and store design through to staff training and marketing, along with the brand’s commitment to sustainability, authentic baking techniques and the finest seasonal ingredients.
The Miel Bakery franchise suits partners who want to bring artisanal, French-inspired baking to their local community. A love of quality food and hospitality is essential, and bakery, café or retail experience is an advantage.
The minimum investment for a Miel Bakery franchise is £160,000, with CAPEX starting from £160,000. The franchise fee is territory specific and is confirmed on application. Ongoing fees are a 5% royalty and a 2% marketing fee. The expected return on investment stated for this franchise is 18 months, and funding support is available.
Those figures sit alongside a bakery that has traded at 60/61 Warren Street in Fitzrovia since March 2019, open every day including bank holidays, and already known for viennoiseries, pastries and breads baked fresh throughout the day. Partners also invest in additional trading channels that already exist at Miel: baking workshops and private workshops, catering and events, gift cards, and pre-orders for London-wide delivery.
The franchise is offered as a single-unit and area-development opportunity. Total investment is confirmed during the discovery process, together with the territory specific franchise fee, as qualified candidates move through site selection, store design and training with the Miel team.
Select Request Our Brochure for more information. Qualified candidates are guided through the next steps with the Miel team, from discovery through site selection, store design and training.
The minimum investment is £160,000, with CAPEX starting from £160,000 and a territory specific franchise fee.
Miel Bakery charges a 5% royalty and a 2% marketing fee.
Yes. Funding support is available for qualified Miel partners.
Miel sells French-inspired viennoiseries, pastries, tarts, breads and savoury bakes, with speciality coffee and teas.
Miel Bakery is based at 60/61 Warren Street in Fitzrovia, London.
Miel was founded in March 2019 by pastry chef Shaheen Peerbhai, who trained at Le Cordon Bleu and Alain Ducasse in France, and is a cookbook author and baking teacher.
Partners receive support with site selection, store design, staff training and marketing.
Yes. Miel is open every day, including bank holidays.
Yes. Miel runs baking workshops and private workshops, provides catering and events, sells gift cards and offers pre-orders for London-wide delivery.
The franchise suits partners who want to bring artisanal, French-inspired baking to their local community. A love of quality food and hospitality is essential, and bakery, café or retail experience is an advantage.
If you are ready to bring the taste of Paris to your corner of the UK, select Request Our Brochure to learn more about franchising with Miel Bakery.
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