The Wings Paradise is a Dutch chicken wings and cocktail brand offering a casual dining franchise opportunity in the Netherlands, with a franchise fee of €15,000 + VAT and a project cost from €200,000 depending on the site. Each franchisee is awarded sole rights to a territory defined by postcode, and franchise enquiries are handled by Presman & Colard.
Founded in Rotterdam in 2018 by Marcela Betancur and Yoeri Jacobij, The Wings Paradise was created to fill a gap in the Dutch market for a chicken-focused restaurant that goes well beyond fast food. Today the brand trades from two restaurants, on Nieuwe Binnenweg in Rotterdam and Gedempte Burgwal in The Hague, and has more than 33,000 Instagram followers.
The Wings Paradise has traded since 2018 and has established itself as a recognisable and proven concept in the Dutch market. Guests rate the Rotterdam restaurant 4.3 on Google from more than 750 reviews and The Hague restaurant 4.2 from more than 550 reviews.
The brand blends American and Latin American influences with a strong focus on social dining, from evening meals to boozy brunch, with bold flavours, tropical interiors and Latin beats.
The signature wings come in 14 flavours, from Buffalo and honey parmesan to salted caramel, with cauliflower wings available in every flavour. They are matched by 12 sauces and 2 dry rubs, all homemade from scratch and ranging from mild to fiery and classic to tropical.
Alongside the wings, the menu offers loaded fries, truffle parmesan fries, mac and cheese, nachos and empanadas, plus crispy chicken and loaded beef burgers. The cocktail list includes the Passion Fruit Mojito, Spicy Mango Margarita, Piña Colada, Lychee Mojito, Pink Panther and Moscow Mule.
Each week is built around occasions guests return for: Wings Wednesday, which offers two hours of unlimited chicken wings, Cocktail Thursday, and a weekend Boozy Brunch. The brand also offers cocktail workshops and private events for groups.
Marketing is led centrally and is mainly organic, with Instagram, TikTok and Facebook content, limited-time sauces and delivery offers. Every new site receives a tailored local marketing and launch plan, and a designated marketing agency works closely with franchisees to build online awareness. A 1% Brand Development Fee supports further development of the brand at national level.
The franchise package covers the journey from site search to opening day, including premises design, build and location evaluation, design blueprints and cost guidelines, franchise and operations manuals, staff handbooks, marketing assets and approved third-party platform partnerships. Key products and systems are provided centrally, and opening support runs for 12 weeks.
Franchisees complete three structured training programmes of three days each: Owning the Franchise, Operational Training, and Pre and Post Opening. The first two take place at The Wings Paradise or its support office and the third at a corporate or franchisee restaurant, ending with a review to confirm readiness before opening. Ongoing support through the royalty fee includes a helpline, site visits, KPI analysis and business coaching.
Each franchisee receives sole rights to their own territory, predetermined by postcode. Area development rights are also available for those who want to open multiple sites, under a Development Agreement that sets the number of units, the designated area and an agreed timeframe.
The plan for the first one to two years is to grow the Netherlands network with the first new franchise partners on single sites. Over three to five years, the brand intends to expand in a controlled way across Europe with franchise partners and area developers.
The Wings Paradise is looking for ambitious, disciplined candidates with at least 3 years’ experience in the industry, the ability to source prime locations, adequate business funding and the commitment to monitor daily operations. Honesty, a commitment to quality and service, and a long-term view of the franchise relationship are also important.
The franchise fee for an individual The Wings Paradise franchise is €15,000 + VAT, while master and area developer fees are territory specific. The project cost starts from €200,000, from core shell to turnkey, based on previous projects and subject to the specific site. Ongoing fees are a 6% royalty and a 1% Brand Development Fee, both based on gross sales excluding VAT. An individual franchise agreement runs for 5 years with a further 5 years (10 in total), and an area developer agreement runs for 10 + 10 years (20 in total). All fees and terms are subject to change before a franchise is awarded, and VAT is charged at the current rate.
Select Request Our Brochure for more information. Presman & Colard will review your enquiry and guide qualified candidates through the next steps with The Wings Paradise team. These include completing the franchise application form, preparing a business plan, having a franchise lawyer explain the Franchise Agreement, signing it and paying the franchise fee, looking for premises and arranging funding. A Getting Started Guide supports a smooth opening.
The franchise fee is €15,000 + VAT for an individual franchise, and the project cost starts from €200,000, from core shell to turnkey, depending on the site.
The franchise fee is €15,000 + VAT for an individual franchise. Master and area developer fees are territory specific.
The Wings Paradise charges a 6% royalty and a 1% Brand Development Fee, both based on gross sales excluding VAT.
The Wings Paradise does not describe any franchisor funding. Franchisees arrange funding from personal capital or a business loan, and many banks have specialist franchise departments.
The Wings Paradise serves chicken wings in 14 flavours with 12 homemade sauces and 2 dry rubs, cauliflower wings, loaded fries, mac and cheese, nachos, empanadas, burgers and cocktails.
The Wings Paradise was founded in Rotterdam in 2018 and trades from two restaurants, in Rotterdam and The Hague. Individual franchises and area development rights are available.
Franchisees complete three structured training programmes of three days each and receive 12 weeks of opening support, a tailored local marketing and launch plan, central supply of key products and systems, and ongoing support from the franchisor.
If you are ready to bring chicken wings, cocktails and tropical vibes to your community, select Request Our Brochure to learn more about The Wings Paradise franchise opportunity in the Netherlands.
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