Dolce Desserts is a UK dessert parlour brand offering a franchise opportunity across the UK, with a franchise fee of £20,000 and a CAPEX from £80,000. Four store formats are available, from a delivery and takeaway kiosk to a 50 seat dessert restaurant.
Dolce Desserts was founded in Birmingham in 2014 by Kamila Khan, who took inspiration from the genuine, hearty cafés found around the hotspots of Europe, particularly in Italy, and wanted to bring that experience home to the UK. Today the brand trades from 13 stores across Birmingham, Sutton Coldfield, Worcester, Coventry and Wolverhampton.
Dolce Desserts has spent more than a decade running its own dessert cafés and has refined a tried and tested business model across its network. The brand describes itself as one of the leading dessert brands in the West Midlands, and its reputation brings footfall and repeat custom to every store.
The concept is built on secret family recipes that date back to the 1950s, generous servings and a cosy atmosphere. Smaller outlets, a strong community feel and a range of desserts that guests will not find elsewhere set Dolce Desserts apart in the dessert sector.
Dolce Desserts are Belgian waffle experts, and waffles sit at the heart of the menu. Alongside them, guests can choose from crepes, cookie dough, gelato and cakes, plus milkshakes, smoothies and hot and cold drinks. The brand regularly puts its own twist on the most talked-about dessert trends.
Beyond the stores, Dolce Desserts sells its signature Dream Cake as a gift for birthdays and special occasions, and its own sauce bottles in Milk Choc, White Choc, Bueno and Premium Pistachio flavours.
Partners can choose the format that best suits their location and goals:
Every store receives a bespoke design with a distinctive look, reflecting its location where appropriate, delivered by the brand’s design and shopfitting teams.
Every Dolce Desserts store offers a quick takeaway service, and guests can book tables in advance. The stores also host meetings, networking and corporate events, family celebrations and seasonal experiences, giving partners further ways to bring guests through the door.
Each franchise comes with a full package, including the right to trade under the Dolce Desserts brand name, an exclusive territory, help sourcing your premises and support designing and fitting out your store. Partners also receive processes, systems and templates to run the business, an operations manual covering every area, brand assets and marketing materials, and access to established supplier relationships at negotiated rates.
Comprehensive training covers brand values, the Dolce recipes and preparation techniques, service delivery, sales, marketing and operations, including practical on the job training before your store opens. Refresher and bespoke training are available after opening.
The Dolce Desserts team supports partners at every stage, from finding the right location and choosing the most suitable store format to setting up the store, preparing for the grand opening and beyond. Ongoing support includes launch campaigns, seasonal promotions, digital marketing assistance, new product launches and regular business updates.
Dolce Desserts is looking for passionate franchise partners who share its commitment to quality and customer experience. Whether you are an experienced restaurateur or new to the food industry, what matters most is your dedication to excellence, your business acumen and your enthusiasm for creating memorable dessert experiences.
The franchise fee for a Dolce Desserts franchise is £20,000, and the CAPEX starts from £80,000 depending on the format and site. Ongoing fees are a 6% royalty and a 1% marketing fee. Dolce Desserts helps partners prepare a business plan and financial model for their intended location and can make introductions to banks to support funding.
Select Request Our Brochure for more information. Qualified candidates are then guided through the next steps with the Dolce Desserts team. These include meeting the team in person, creating your business plan, agreeing your franchise, finding your location, learning the Dolce way, hiring and training your team, setting up your store and opening your doors.
The franchise fee is £20,000 and the CAPEX starts from £80,000, depending on the store format and site.
The franchise fee is £20,000.
Dolce Desserts charges a 6% royalty and a 1% marketing fee.
Dolce Desserts helps partners create a business plan and financial model for their location and can make personal introductions to its contacts at banks.
Dolce Desserts serves Belgian waffles, crepes, cookie dough, gelato, cakes, milkshakes, smoothies and hot and cold drinks, and also sells its Dream Cake and own-brand dessert sauces.
Dolce Desserts was founded in Birmingham in 2014 and trades from 13 stores across Birmingham, Sutton Coldfield, Worcester, Coventry and Wolverhampton.
There are four formats: Kiosk, Express, Cafe (16 to 20 seats) and Restaurant (50 seats).
Partners receive comprehensive initial training, help with site selection, store design and fit out, an operations manual, launch and ongoing marketing support, supplier access and ongoing operational support.
If you are ready to bring fresh-made desserts and sweet memories to your community, select Request Our Brochure to learn more about the Dolce Desserts franchise opportunity in the UK.
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